7月3日下午19:30，Allpet联合Bithumb Global在韩国共同举办为期90分钟的AMA圆满结束。韩国网友对本次AMA的热情空前，Allpet CMO&Community Director MayG一直在热情解答。
MayG: Hello, Thanks for inviting me. This is MayG, the CMO and Community Director of Allpet. It's great to be here to chat with everyone. I look forward to the questions!
翻译：感谢BithumbGlobal的邀请。大家好，我是Allpet的CMO及Community Director, MayG, 很荣幸在这里跟大家一起聊聊如何使用区块链技术重构全球宠物生态。
BithumbGlobal: Can you please describe us the origin to develop Allpet? What led you to start this project?
MayG: First of all, there are many pet lovers and protectors among the crew. We encountered many problems like most of pet protectors, such as food safety, high medical prices, and lack of professional feeding knowledge and etc. During the market research phase, we discovered the number of abandoned dogs has increased, together with a growing number of people raising pets. According to report from Statista, global companion animal market size can be currently estimated at annual 200 billion dollars, and the related market has been
growing at a annual growth rate of 10% since 2012. However, pet services regarding medical treatment information and insurance in preparation for unexpected accidents are still at a fledgling stage. This is all because the lack of accurate information on individual characteristics of pets. Thanks to the technology of Blockchain, and the self-developed world's first Nose Print Authentication technology, we can create a life cycle reward system that protectors and pets use together, and an ecosystem of data sharing to solve all the problems. The life of pet can't be changed only by interest. It led us to start up the project, to create a pet’s life cycle management for
happy companion animal ecosystem.
BithumbGlobal: Hmm, then how can you build the happy companion animal ecosystem? can you tell us in details?
MayG: Each pet has an ID which follows the pet's whole life. Through an entity authentication ID, it is possible to connect with clinical information
such as vaccination, prescriptive medicine, surgical records and it also allow you to recommend appropriate products and services for pets. Identifiable information that can't be forged and health records are essential for joining financial products such as insurance, trusts, and mutual aid that have emerged in advanced countries recently. By using pet's nose print authentication technology and blockchain, Allpet will create a life cycle management platform based O2O commerce network and reward system, and pet community system. Maintaining pets' life cycle information with development of the world's first decentralized pet ID and PHR database, Allpet will solve the problems arising from asymmetric information and create a healthy pet ecosystem.
翻译:首先我们给每个宠物赋予一个ID，这个ID从出生到事后追随宠物一生。它将宠物的所有信息如医疗、血统、食物、保险等整个生命周期中所需的所有产业进行有效连接。是一款面向全体所有者，宠物及服务提供商，提供奖励网络的宠物终身管理平台。将宠物产业，服务及客户，统一为一体， 不是针对特定人群，而是面向所有参与者 提供公平的奖励体系。通过基于区块链管理的宠物信息，可有效解决因信息不对称而产生的诸多弊端问题，继而实现健康幸福的宠物生态系统。
BithumbGlobal: Before you said, that a pet entity ID is using the pet nose print authentication technology, can you introduce us this technology?
MayG: The conventional identification authentication technology such as embedded chip inserting method(RFID), external chip attachment method, arterial authentication method, iris authentication method have various problems like these may damage to animal body, low authentication rate, complicate process, high cost, and etc. So we developed Nose print entity authentication technology using different nose wrinkle pattern for each pet like human fingerprint. It won't hurt pet body, and the entity authentication rate is very high at 95.4%. Protectors can simply register a pet by using the camera of their mobile phone. It is world's best entity authentication technology which is capable in various species such as dog, cat, cow, pig, and etc. Blockchain and nose print authentication technology based entity information cannot be forged and deleted. It is possible to easily manage abandoned and lost dogs and solve the related social problem. Protectors can easily manage medical records(date of medical exam, vaccination, prescription medicine, operation record etc.) by constructing pet ID information(species, age, gender, location, owner, and etc) based O2O clinic network. It is possible to facilitate joining financial items such as insurance, trusts and funeral service through de-centralized Pet ID and health record(PHR). It collects and analyzes the data such as entity characteristics, PHR, and purchase history to provide recommendation for pets.
BithumbGlobal: As mentioned above, Allpet has a reward system. Could you introduce it?
MayG: In Allpet ecosystem, PET represents a digital crypto currency that can be traded. Users can be rewarded PET through Allpet ecosystem, such as registering pet information, purchasing pet products, using O2O service, contributing to the community, and etc.
In addition to O2O commerce network, PET can also be traded on digital currency exchanges.
BithumbGlobal: Allpet aims to construct an industrial network for pet life cycle management, what’s your plan?
1. We have our own online shop, all products supplies and ship information can be recorded and tracked on the chain.
2. In the Allpet platform, pet ID information(species, age, gender, location, owner etc.) can be provided to veterinary clinic through the management system, if user agrees to collect personal information, and veterinary clinic can register pet's medical record(data of medical exam, vaccination, prescription medicine, operation record etc.) to platform and manage using blockchain. Through this, it is possible to construct O2O environment which is available for continuous care and consistent health care at any animal clinics.
3. Allpet can provide unforgeable insurant's information to financial institutions. Furthermore, it will be possible to recommend optimized financial products (insurance, trust, funeral service) for pets.
4. In Allpet community, pet professionals can share breeding knowledge and answer questions to get PET reward.
5. By collecting and analyzing data such as entity characteristics and PHR, purchase history, it is possible to recommend various customized services for pets such as supplies, beauty, caring, hotel, dog walker, pet sitting, pet boarding, insurance, funeral service, and etc. Moreover, it is possible to acquire food record to understand pet's eating habit and feed ingredients through food transaction history.
Allpet can construct related industrial O2O network such as production/distribution(parcel out) of entity life cycle, health, medical treatment (clinic, pharmaceuticals), finance, food, production/service (beauty, training school, hotel, pet sitter/dog walker etc.), and education, based on structured entity DB. Moreover, owners can do a rational consumption such as product searching/price comparison, points saving, and customized product recommendations through PC and mobile.
并且运用区块链技术打通所有生态环节，对宠物ID, 医院诊疗信息, 商品/服务等购买记录进行串联管理。使用大数据进行分析，推荐最适宜宠物生命周期的商品及服务，实现对宠物主管理模式的预测，随着宠物的生长，宠物相关生命周期数据也愈加完善，同时服务的配比率也随之不断提升。Allpet可向使用者分别提供区块链报告书，提升宠物诊疗准确性的同时，亦可避免保险购买时，繁复材料准备等诸多问题。
BithumbGlobal: It's a challengeable and long term work to rebuild the whole ecosystem, what's plan for the whole ecosystem(PET token economy)?
MayG: We've been prepared for a long time from token economy model planning, blockchain applying to token release. It is not a simple ecological transformation, but a revolution of business mode. It is a change in production, distribution, and profit distribution. It is indeed challengeable to reconstruct this huge ecosystem. We mainly plan from three aspects:
1. Optimize mobile services
Pet protectors can simply enjoy various optimized online and offline services according to pets’ lifecycle management record, LBS and life record through ID registration without any third party intervention.
2. Expand the 4th industry
Construct big data and AI based life cycle management services platform through collecting and analyzing entity data.
3. Build Pet Big Data Center
Based on the nose print entity authentication technology, build Pet Big Data Center, solve pet related problems and take an active part in the animal rights campaigns.
Besides the above, we have gradually achieved project landing in China. First, we cooperated with the AI Research Institute of Shanghai Jiao Tong University to increase the authentication rate and range, build Allpet intelligent network to improve big data analysis capabilities.
We are discussing with AIG (American International Group) to provide mutual protect insurance. Through cooperation with Chinese public security system, pet license can be applied on online with the nose print entity authentication technology. Also Shanghai News Broadcasting FM 93.4 will open a live program for Allpet, to introduce pet raising knowledge, and hold online and offline activities to raise the branding awareness of Allpet.
Allpet以鼻纹个体鉴别技术为基础，构建PET BIG DATA CENTER， 解决宠物有关问题的同时，积极支持动物权利团体的诸多相关活动。
BithumbGlobal: It’s reported that Allpet has carried out a charity campaign to help abandoned dogs in Korea. Why do you want to organize such a campaign?
MayG: During the market research, we discovered the number of abandoned dogs has increased, together with a growing number of people raising pets. About half of abandoned dogs were put to sleep, this is unfair to them. We thought abandoned dogs should meet new owners and live happier.
This led us to help abandoned dogs. In order to better spread this campaign, we joined the Seoul Pet Show, Super Pet Show and G-STAR, and also invited famous Korea stars Nam Da Reum, Young Ji and Sleepy as the brand speaker of Allpet. The excellent design and technology of Allpet was loved and supported by presented guests, and about 2,000 people participated in the campaign. We plan to continue to help adopt abandoned dogs into better families with our efforts.
BithumbGlobal: Allpet must have a great team to develop such a huge project, could you give a brief introduction of your team?
MayG: Sure, I am so lucky to work with such a great team truly dedicated to Allpet. All our core members come are top companies. The CEO Mr.Shi is from Jingdong, china’s leading one-stop e-commerce platform. He is an e-commerce veteran, and expert in cross-industry resource integration with 22 years of marketing and operation experience. As we talked before, Allpet construct related industrial O2O network, his strategy and connections helps the project a lot. Mr. Li Jianying, Allpet's CTO, he was the core developer of NEO, and a founder of NEL blockchain community. Other members are from Huawei, 360, Alibaba. They are committed to blockchain and application develop and have deep understanding and rich experience, this assures the success of Allpet.
BithumbGlobal: We know Allpet (PET) was listed firstly on BithumbGlobal on June 26th. Why you chose BithumbGlobal to list PET first?
MayG: BithumbGlobal is one of the top crypto exchanges in the world. It is an innovative exchange, which holds the same spirit to Allpet, as we discussed before Allpet aims to rebuild the global pet ecosystem revolutionarily. Since PET‘s trading started on June 26th, it has risen more than 200%, ranked No. 1 on the rising board for 6 days. It fully proves that products that are truly intentional will be recognized by the market.
翻译: Bithumb Global是一个面向全球用户的创新型交易平台，这与我们理念相同，Allpet是在全球背景下对宠物市场进行创新。而这个想法也在全球首发后得到了印证，自6月26日交易以来至今已经涨幅超过200%，连续6天涨幅榜第一名。这充分证明真正用心做的产品会得到市场的认可。
BithumbGlobal: Big data is the root of Allpet services, what is its strategy?
MayG: Allpet can provide customized information such as AI based product and service recommendation through collecting and analyzing entity characteristic, PHR (medical record, prescription medicine), purchase history, food record, behavior, and etc. Big data takes a very important position in Allpet economy. O2O network relies on big data to provide customized services. Different from the traditional O2O service, we will save the user the cumbersome steps before accepting services, such as telling the pet's living habits, signing contract and so on. A simple authorization, the pet information is synced to service providers, which is quick and easy.
We aims to offer qualified products and services at a reasonable price, and attract more people to help us improve the entire ecosystem. With pet database, we can provide the most effective plans for breeding institutions, since the risk of genetic diseases in breeding pets is very high.
기다림:올펫코인을 쓰려면 동물병원등과 연계가 있어야 할텐데 언제나 가능할까요?
MayG: Yes, We've established cooperation with pet hospitals, O2O network is the most important part of Allpet project
翻译: 与宠物医院合作是Allpet O2O服务中最重要的部分。
초코칩:첫 서비스 국가가 어디인가요?
MayG: Firstly Allpet will launched CBT in China, since we've established cooperation with Chinese government, it will be easier to get more users. Second market will be Korea, and then USA
빗썸세계로가자:반려동물 관련 프로젝트가 많습니다. 다른 프로젝트에 대해 얼마나 알고 있으며 올펫이 내세우는 차별성은 무엇일까요?
MayG: The difference from other competitors? Interesting question, I'm gonna answer this question from three aspects.
1. For Pet Protectors, as a pet lifetime management platform, Allpet has the best information input system, users with a smart phone can scan nose print to complete Pet ID registration easily. When you register as pet protector, content provider, consumer, advertiser, or pet businesses, you will get unified rewards in Allpet ecosystem.
2. For Pets, based on the constructed entity DB, Allpet can generate pet report regularly, help pet protectors to discover the risky diseases timely and increase the pet life cycle by recommending appropriate pet food and services according to the big data analysis.
3. For Pet businesses, using big data service, Allpet can improve product and service quality, and prevent over breeding to create a healthy pet ecosystem.
本次Allpet联合Bithumb Global AMA活动圆满结束，PET从USD0.02的发行价到现在的USD0.07稳步上升，证明了好的产品自然会得到大家的认可。通过本次AMA活动也让Allpet了解到用户的需求和自身的不足，接下来会更努力改进产品不负大家的期待。